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Monday, September 09, 2013 |
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Can Voicemail Still Answer the Call?
By Dariela Rodriguez,
Ph.D.
Voicemail,
the personal assistant that everyone could afford, seemed innovative when it
first became an option, however it is now on the brink of distinction. In a
society that is so uber-connected, with even children carrying around iPhones,
this seems like a contradiction, however, it still remains to be seen what the
future of voicemail will be in the very near future. As the uses of
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Communications Professionals Talk Funny
By David P. Kowal, President, Kowal
Communications Inc.
Sometimes
it's difficult to figure out what communications professionals mean when they
talk. Communicating is not as challenging as, say, being an engineer or a file
clerk, so some in the business try to make it sound challenging by using the
words they think their clients or employers want to hear. Like lawyers, if
people understood what we were talking about, they wouldn't pay us as much
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September Brings New Beginnings: Time to Take Your Personal
Inventory
By Adam
Barrett, LCSW
Autumn
is a few weeks off officially, but September's advent bangs the symbolic gong
reminding us that the lazy, hazy days of summer are ending. As resort houses at
the beach or mountain lake are closed down, a new season of hard work or study
opens up. One need not observe the Jewish new year and ... |
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Leadership 3.0: How Diana Nyad Defied Life's Challenges: How You
Can, Too.
By
Leslie Grossman, Vice Chair of the IMPACT Leadership 21 Global Advisory Council,
Author of the book "LINK OUT": For the Global Women's Leadership &
Collaboration Channel
Her
mantra was "find a way". At the age of 64, on September 1, 2013, Diana Nyad
became the first person to successfully swim the treacherous Florida Straits
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IR Apps
By The Numbers
For the Mobile IR
Channel
For
the first time this year, time spent on mobile devices will surpass time spent
on desktop and laptop computers, according to an eMarketer estimate. And that
doesn't include phone calls. eMarketer's first-of-its kind study says "US adults
will spend 43.6% of their overall media time with digital this year, including
19.4% on mobile-compared to 19.2% on laptops and PCs. Time spent with mobile
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Owned vs Earned Links in Press Releases
For the Digital PR
Channel
Google
publishes their lists of 'do's and don'ts' in their Webmaster Guidelines. These
guidelines get updated as Google fine-tunes their search algorithm. In a recent
update of the link scheme rules they included links in press releases. Google
now categorizes a press release as an advertisement. This seems to have put PR
people into a tizz as to what can and can't be done with press
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Content We Love: Bullets for Breakfast
For the Agile Engagement
Channel
Looking
back, mornings at the beginning of the school year always felt hectic and
frenetic to me. Always in a rush to get out the door, the priority was to have
something in our stomachs by the time that first bell rang to be in class. It's
known breakfast is the most important meal of the day. With that in mind, the
California Milk Processor Board set out to make sure kids are fed a
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Fill in the blank: Content is ____ .
For the Agile Engagement
Channel
You're
creating it. You're curating it. You're publishing, tracking and sharing it.
It's playing a central role in your communications strategy. How do you define
content? We'd like to hear your take. Fill in the blank "Content is ___" either
by leaving a comment on this post, or tweeting with hashtag #ContentIs. [Tweet
this!] |
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Content to Conversion: Setting the Stage for
Success
LIVE
EVENT
Content
is your catalyst, creating audience engagement. When content is king, earned
media plays a stronger role in driving your organization's success. But don't
lose sight of what your content is supposed to achieve! At the start of every
campaign you must ask, "What is the action that you want your audience to take
next?" Be it views, shares or sales, actions are one of the keys to every
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LIVE EVENT - Kick Off The Season With Live
Video
NIRI San
Francisco Event
The
first meeting of the 2013-14 season will be held on Thursday, September 12th at
5:30 pm PT, and will focus on Social Media and IR. We're going to demonstrate--
in real-time--a live production of a video earnings call. Video Earnings Calls:
a trend or just more work? Find out with your "backstage pass" at a live video
earnings production NIRI members will experience first-hand ... |
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IN-PERSON EVENT - Employing Visual Content for Compelling
Storytelling - Chicago
For the Agile Engagement
Channel
The
presence of content in its various forms across the digital landscape has given
rise to an era of instant gratification--a time where anyone can search for a
topic of their choosing or send out a message through their social channels to
obtain relevant information. As organizations seek to maintain visibility
... |
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Welcome to Act 4...Don't Let Digital Scare You -- The Power of
Print Integrated
LIVE - A Mr. Magazine™
Event
Change
was, is and will continue to be the only constant in the magazine and magazine
media world. However, change has evolved from the slow-moving, steam-powered
train, to a nuclear-impelled, speed-possessed bullet.The Magazine Innovation
center at the University of Mississippi, which I founded ... |
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Exclusive: Amazon Wants To Offer Its Smartphone for Free. Who Will
Follow?
JessicaLessin.com
Which
technology giant will be the first to offer a free smartphone? Amazon.com Inc.
is making a play. In a previously unreported move, the online retailer and
Kindle maker is considering introducing its long-planned smartphone for free to
consumers, according to people familiar with Amazon's effort. |
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3 Ways The Automotive Industry Will Change By
2020
Fast
Company
Electric
vehicles, autonomous cars, vehicle-to-vehicle connectivity--anyone who pays even
a little bit of attention to the automotive industry has an inkling of what the
future of driving will look like. In a new report, McKinsey & Company
outlines how the global auto industry will shift by 2020. Hint: It's a whole lot
different than what you might expect. |
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Yahoo's First Transparency Report: More Gov't Requests Than Google
or Facebook
Giga
Om
Yahoo
has become the latest tech company to publish a "transparency report" to show
how often governments around the world ask for information about users. The
report shows that in the United States, government agencies made 12,444 data
requests from Yahoo during the first half of 2013 covering more than 40,000
individual user accounts. |
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Greeting Card Industry Wants To Save USPS From Itself, More Rate
Hikes
Consumerist
The
greeting card industry has a vested interest in the survival of the United
States Postal Service. We might use a private first-class mail delivery service
to send cards if the USPS cut back on service or disappeared, but probably
wouldn't. That's why they, along with the magazine and catalog industries, say
that another rate hike isn't the solution. |
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Red Obsession Documents China's Wine Fervor
China Daily
Napoleon
Bonaparte once said: "When the dragon awakes, she will shake the world."
Filmmaker Warwick Ross drew inspiration from that quote for his documentary
about China's recent and sudden wine fever, particularly of a French terroir.The
76-minute Red Obsession first chronicles the history and character of Bordeaux,
France, which is widely considered one of the finest wine-producing regions in
the world, and then delves into its relationship with China. |
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Julian Assange and 'The Fifth Estate:' Wiki Wacky
Who?
Time
Magazine
With
Julian Assange a refugee in the Ecuadorian Embassy in London since June 2012,
what's his whistle-blowing website been up to? Well, last year WikiLeaks
published the Syria files - more than 2 million emails and papers from Bashar
Assad‘s government - and a hundred or so classified files from the U.S. Defense
Department revealing its policy on detainees at Guantanamo and elsewhere.
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From Myspace's Ashes, Silicon Start-Ups Rise
The New York Times
IT
is hardly uncommon for founders and employees of successful companies to cash in
their chips and go on to start other successful companies. Perhaps the
best-known example is PayPal, the Web payment service whose leaders went on to
found and invest in a bunch of other companies - YouTube, LinkedIn, Yelp, Tesla
- and to earn the nickname the PayPal mafia. |
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Vodafone--Largest Dividend Ever Paid
Barron's
Vodafone
Group has owned a 45% stake in Verizon Wireless for over a decade and has seen
it dramatically appreciate over that stretch. Last Monday night, the British
wireless giant agreed to sell its U.S. holdings to partner Verizon
Communications ... |
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World's Largest Bond Fund Suffers $41B in
Withdrawals
CBC
News
The
world's largest bond fund, PIMCO's Total Return Fund., registered its fourth
straight month of heavy cash outflows in August, with $7.7 billion US of
withdrawals bringing net withdrawals since April to $41 billion. Invesetors are
pulling out of the bond market in anticipation of the winding down of the U.S.
Federal Reserve's bond-buying program. |
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Is This the End of the Era of Mega Marketing Mergers and
Acquisitions?
The
Drum
Sir
Martin Sorrell said something very interesting last week. Actually, he's often
saying things, but what he said on 30 August was particularly striking, even for
seasoned Sorrell-watchers. Interviewed on business TV channel CNBC, the eminence
grise of the ad industry batted away the – rather inevitable, it has to be said
– rumours that he was considering making a cheeky (perhaps audacious is a better
way of describing it) bid for Dentsu/Aegis (or even Interpublic Group, which is
looking ever more vulnerable these days). |
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Ford CEO May Step Down Earlier Than Expected
Investor Place
Sources
tell Reuters that Ford‘s (F) board of directors is growing more comfortable with
potential successors to CEO Alan Mulally, who is said to be considering leaving
the company to take other high profile positions. A former Boeing (BA)
executive, Mulally joined Ford in 2006 when the country's second-ranked
automaker was in financial disarray and came close to insolvency. Under his
leadership, Ford successfully executed a painful turnaround that restored its
finances and sales without the need for a federal bailout. |
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Morgan Stanley: Many Of Our Clients Are Preparing For An Imminent
Loss Of Central Bank Control
Business Insider
The
Federal Reserve is contemplating unwinding its quantitative easing program,
which at $85 billion in bond buying per month has constituted the single largest
provision of marginal liquidity to global financial markets since this latest
iteration of the stimulus program was launched in September 2012. Such a move
appears imminent – the consensus in the marketplace is that the first step in
tapering back quantitative easing will be announced at the conclusion of the
Fed's September 18-19 FOMC policy meeting. |
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MARKETING
& INNOVATION NEWS
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Studios Find Their Best Hope for Offsetting a DVD
Decline
Variety
When
Walt Disney Pictures releases "Iron Man 3" on homevideo Sept. 24, it won't be
the first post-theatrical glimpse fans will get of the film after its theatrical
run. The movie will be available for high-definition download three weeks
earlier on a range of digital platforms from iTunes to Amazon, instead of the
typical simultaneous rollout with disc purchase and digital rental/VOD formats.
What was once an exception to traditional windowing for movies is steadily
becoming the rule. |
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Why Soup is the New Coffee
MarketWatch
Of
all the features consumers want in a coffee machine, the ability to make soup
probably isn't high on the list. So even though coffee and soup are both hot
liquids served in a cup, news this week that soup giant Campbell's was joining
up with single-cup brewing king Keurig seemed odd. But given the growing
presence of Green Mountain Coffee's GMCR -3.23% Keurig machines in homes,
offices, and car dealerships, and rosy forecasts for U.S. soup sales, analysts
say this joint effort could be the next hot thing in hot
things. |
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Tourettes Action Email Escapes Firewall with Upside-Down Swear
Words
Brand
Republic
An
expletive-laden email marketing campaign avoids being blocked by firewalls by
turning swear words on their head in order to raise awareness of charity
Tourettes Action. The ‘F*ck the firewall' campaign seeks to highlight how people
with Tourette Syndrome are effectively ‘filtered out' by
society. |
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PUBLIC
RELATIONS & CORP COMM NEWS
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PR, SEO and Content Marketing – It's All Going in the Same
Direction
The
Guardian UK
Recent
debate surrounding whether Google has killed off the PR agency sparked some very
lively debate within the worlds of PR and SEO. As these two disciplines are now
more entwined than anyone would care to admit the question really should be 'Has
Google killed all PR and SEO agencies?' Recent updates to Google – with some
having a significant impact, others less so – seem to be less about link
building strategies and more about creating quality content that people want to
share. |
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The Ancient Roots Of Punctuation
The New Yorker
The
story of the hashtag begins sometime around the fourteenth century, with the
introduction of the Latin abbreviation "lb," for the Roman term libra pondo, or
"pound weight." Like many standard abbreviations of that period, "lb" was
written with the addition of a horizontal bar, known as a tittle, or tilde (an
example is shown above, right, in Johann Conrad Barchusen's "Pyrosophia," from
1698). And though printers commonly cast this barred abbreviation as a single
character, it was the rushed pens of scribes that eventually produced the
symbol's modern form: hurriedly dashed off again and again, the barred "lb"
mutated into the abstract #. |
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Ideal Media Takes A More Hands-On Approach To Combining
Recommended Content With Ads
TechCrunch
Here's
another startup trying to turn content recommendation into a business: Ideal
Media. Similar in concept to Outbrain and Taboola, Ideal Media works with
publishers to add a recommended content unit to their pages. Then it makes money
by including sponsored content in the mix. You can see an example in the
recommended content under this photo on the OneBigPhoto site (there's a
screenshot below). Director of Sales Matthew Mosk told me via email that Ideal
Media is building customized, native integrations, so the look will change from
site to site. |
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Bold Play by CBS Fortifies Broadcasters
New York Times
Leslie
Moonves, the longtime chief executive of CBS, has heard the jokes about CBS
being old and out of step because of the age of its audience and because it does
not have enormous assets in the cable network world. But in one area, CBS and
Mr. Moonves have led to a shake-up in the broadcast world that could be labeled
revolutionary: the issue of compensation for retransmission rights. Before
almost anyone else in the business, Mr. Moonves effectively pushed for
distributors to pay fees to the broadcast channels just as they do to cable
networks. |
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Apple's Worst-Kept Secret: Bigger iPhones in
2014
CNET
As
Apple gets ready to roll out its next generation iPhone 5 on Tuesday,
speculators have already moved on to what the company will do next with its
mobile phones. The Wall Street Journal reported that Apple is testing various
screen sizes, ranging from 4.8 inches to 6 inches, and KGI analyst Ming-Chi Kuo
predicts that Apple will increase the iPhone screen size from 4 inches to 4.5 or
5 inches next year. |
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Here's Everything We're Expecting at Apple's iPhone
Event
ZD
Net
In
just a few days, we will see for the first time Apple's latest smartphone
incarnation. The Cupertino, Calif.-based technology giant sent invites out to
select media outlets announcing a Sept. 10 event that will "brighten everyone's
day," according to the invite.There have been numerous leaks and reports -
rumors and snapshots of various parts and packaging purporting to be of the
company's next-generation smartphone, dubbed the iPhone 5S. Also on deck we
expect to see a low-cost, budget smartphone, dubbed the iPhone 5C, for emerging
markets. |
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