join the conversation

join the conversation

Tuesday, April 28, 2015

Are Background Checks for Emergency Volunteers Necessary?

It ought to go without saying that a volunteer firefighter isn’t going to perpetrate a sex crime or rob a house when he’s supposed to be dousing the flames. Apparently it isn’t that obvious.

Last year New York Gov. Andrew Cuomo signed a law requiring background checks to ensure volunteer firefighters weren’t carrying sex offense convictions. It’s up to individual fire companies to decide whether a prospective volunteer is fit to serve, in spite of a past sex offense, but everyone gets screened.

In Rush County, Ind., volunteers for Community Emergency Response Teams (CERTs) must submit to an even broader check, one that encompasses all past criminal history.

At first blush it might seem counterintuitive to run background checks on volunteers. These people have stepped up to help; they certainly appear to be of goodwill.

Yet advocates of background checks cite a number of reasons why a CERT or other response organization should dig into the history of potential volunteers. The emergency management community seems to be heeding these calls: Around the nation, volunteers at a range of levels are having their histories poked and prodded before they’re allowed to join the team.

The phrase heard most often in regard to background checks is “vulnerable populations.” When people are in crisis they may succumb more easily to predators, a premise that applies especially to children, the old and the infirm. When responders and rescuers come into contact with these populations, the argument goes, emergency managers need to be sure that these Samaritans can shoulder the task responsibly.

“The upside to a background check is that you have confidence in the people you are working with, you can feel comfortable sending them out in the community under your own banner,” said Bruce Fitzgerald, director of the Maine Emergency Management Agency. “If a CERT is associated with the emergency management office, you want to have that confidence in the people you are putting out there.”

In Rush County, Emergency Management Agency Director Charles Kemker suggests that background checks may help an agency to fortify its legal defense. If a volunteer’s bad actions should ever land on its doorstep in the form of some legal liability, “who is going to be held accountable for them?” he said. A background check may show the agency had done its due diligence to ensure the public good, perhaps absolving the agency of some culpability.

Background checks could also help to ensure public trust. When people see a first responder with a CERT credential, they likely presume this person is “safe,” someone they can rely on in a crisis. For example, children are taught to look for the person in uniform. An inspection of a volunteer’s past can help ensure that trust is well founded.
These arguments have proven compelling in public life, not just among emergency response organizations. In Howard County, Md., even the Recreation and Parks Department runs investigations on everyone from coaches and instructors to sports advisory board members. Adoption at this level suggests a high degree of confidence in the background check as a meaningful safeguard.

But it won’t be a perfect precaution. For example, many bad actors don’t have criminal records. In fact, some in the emergency community see a range of reasons to oppose the background check.

The process costs money. The funds don’t usually come out of the CERT budget, but someone has to pay for these background checks, whether it be the local police department or some other entity. Checks take time too, potentially slowing the intake process at a moment when volunteers are needed.

In addition, the prospect of a background check could scare away potential volunteers. Some might not want their personal history examined or may fear the details in the report will become public knowledge.

“With several hundred volunteers, to date, we have not performed background checks,” said Demetrius Kastros, a Monterey, Calif., CERT instructor. “Background checks are usually conducted by the law enforcement agency of a jurisdiction, and they usually have enough constraints on their time without doing background checks on the 35 students in a CERT class.”

In any case, he suggests, the very nature of an emergency likely would limit the kind of harm a potential criminal might perpetrate. “CERT members operate in teams and are not working with overly expensive or sensitive equipment, where there are concerns about loss of materials,” Kastros said.

Interestingly the business of vetting volunteers extends beyond the emergency management community. While CERTs tend to rely on state and local law enforcement to fund background checks, a growing niche industry has sprung up to conduct this work for others in the nonprofit community. Organizations such as First Advantage, AccuSource and True Hire’s subsidiary Background Checks for Volunteers all offer to help the nonprofit community conduct investigations for a fee.

Clearly strong cases exist for and against the use of background checks in emergency response. To see how these arguments play out in practice, it helps to look at a few specific situations.

The 400 active volunteers in the Austin, Texas, CERT represent a broad swath of the local population. Their ages, professions and ethnicities all may vary. But these green-vested responders all have one thing in common: clean criminal records.

To become a CERT volunteer, it’s not enough to attend one of the twice-yearly, eight-session classes, or to join the monthly meetings for continuing education and training. To earn the ID emblazoned with city and CERT logos, volunteers must submit to the background check.

The police department runs the check and picks up the tab for any associated costs. Individuals are matched against the Texas penal code for past violations, and their fingerprints are run against an FBI database. It’s the same level of scrutiny as is applied to any city employee, said Jacob Dirr, a spokesman for the Austin Office of Homeland Security and Emergency Management.

“There is the potential for our volunteers to come into contact with children or vulnerable populations, and we want to ensure that in those instances we are doing our due diligence,” he said.

While some may be concerned that such checks will scare off potential volunteers, Dirr said he has never known that to be the case. Nor has the check impeded what some say is a vital aspect of emergency response: That is, the spontaneous volunteer. Such individuals have been a crucial component in many emergency operations, such as the 2014 Oso mudslide in Washington state, where hundreds of volunteers helped mitigate a landslide that killed more than 40 people.

Austin makes sure CERT’s background checks do not slow any emergency response. To do this it relies on a memorandum of understanding with the American Red Cross, which typically will lead the intake of volunteers during a major disaster. The CERT will put these people to work, even without the usual investigation. “If we are in an instance where we have spontaneous volunteers, nine times out of 10 we are going to be doing that with the American Red Cross, and they have their own very efficient ways of checking people before they are accepted as Red Cross volunteers,” Dirr said.

Not everyone agrees with this way of thinking. Sometimes the organization of a community’s emergency response mechanisms will actually mitigate against the need for a background check.

Among the 3,000 CERT volunteers in Palm Beach County, Fla., not one has even been subjected to investigation. Primarily the job of the public safety department is to collect a $50,000 state grant and then to pass it through to fund training at the local state college, said Vince Bonvento, an assistant county administrator and also director of the Public Safety Department.

Volunteers get trained and certified, but they also get badges stating they are not county employees or even sanctioned volunteers. “If they were volunteers for the county we would be responsible for their actions,” Bonvento explained. That’s not a weight the county wants to bear — not when most volunteers spend their time patrolling retirement communities.

To take responsibility for these helpers, the county would probably want to run background checks, and that raises a range of tough questions. “What are going to be the criteria you are going to use to deny someone a CERT certification? There are various levels of misdemeanor; there are these different levels of checks. All of that would have to be defined,” Bonvento said. “If there is cost involved, do you pass that on to the volunteers? Will it be allowable to take it out of the grant?”

Answers to these and other questions may be forthcoming, as Florida’s inspector general recommended recently that background checks be made mandatory for emergency volunteers. That would suit Bonvento just fine, as long as the state is willing to take on responsibility for the effort. “If it is going to be done it needs to be done by the state of Florida,” he said. “They need to come to the counties, and they need to give us direction.”

Even when checks are run, a dubious score doesn’t mean automatic rejection, at least not in Rush County. Most investigations, for example, will delve into credit history: A person with financial troubles may be more apt to abuse trust. But Kemker doesn’t look at those scores.

“There are a lot of people having financial hard times right now,” he said. “We are not going to exclude someone based on that.”

Even criminal blips may be overlooked. “We have had some that have been questionable, where maybe the people they run with have an extensive history with law enforcement and they are just ‘known associates,’” Kemker said. “We sit with them, we discuss it and we give them a chance.”

The returns on that effort can be mixed. “We have had a couple of them that have been straight with us, who have been willing to make a change and have become better citizens. Then we’ve had others who we find out they are still associating with those people, or they are making racial slurs or sexual innuendos on Facebook.”

So Kemker runs the check, but he relies most heavily on interviews between candidates and present volunteers. “They sometimes tend to get a better description of what the people will be like, bringing out things that would not normally show up on a background check as far as their attitude and their actions.”

In some states, investigations into the criminal histories of emergency volunteers remain something of a mixed bag.

In Maine, where there is no statewide oversight of volunteer programs, counties manage their own CERTs, Fitzgerald said, and it is hit and miss as to which choose to run background checks.

Fitzgerald knows of cases in which a volunteer’s checkered past has caused planners to shift direction or even decline assistance. “I have heard of instances where a background check turned up something that might be concerning, and we have either had to change the role of that volunteer and think about where we might use their skills, or else say thanks but no thanks.”

While counties are free to choose the level of scrutiny they wish to apply, Fitzgerald’s bottom line is pragmatic: Unless there is some compelling reason not to, let’s get those people into the pipeline. “If there is a need in a community and you have a group of people who want to get training, you want to take advantage of that,” he said. “It’s hard enough to find people who are willing to volunteer and do this kind of work.”

Story by Adam Stone

Thursday, December 18, 2014

Ebola: Fear the Fear not the Virus

Ebola: Fear the Fear not the Virus


Recent weeks have seen the proliferation of fear messaging about the Ebola Virus Disease (EVD). The inconsistent messaging that has been targeted at the citizenry of the United Stated and Ohio residents in particular is nothing more than shameful. The Centers for Disease Control (CDC), the White House, and the media at large have unwittingly or perhaps purposefully created ambiguous messages about EVD that have led to wide spread panic and paralysis. Keeping children home from school out of fear of contracting EVD, servers in restaurants wearing gloves so as not to come in contact with a potential infected person are but a few futile behaviors that develop as a result of such ineffective messaging. Why are we engaging in fear control messages when we should be sending messages designed not only to educate the public but also have them engage in proactive behaviors that serve to mitigate any perceived or real threat? Messages resulting in fear control paralyze publics and have no value as to actually addressing any given threat. Further, fear control messages result in wide-spread hysteria and panic that could threaten public safety. Such irresponsible messaging is not limited to the CDC, White House, and media outlets. If we are to truly take risk and crisis messaging seriously, we need to engage in message creation designed to control danger or danger control messages. Being told by government officials that “they are on it” or “there is nothing to worry about” do little for public safety. These types of messages fuel uncertainty and speculation. Instead, danger control messages advocate not only a realistic degree of susceptibility to the threat but also advocates behaviors that people can engage in to mitigate their susceptibility to the risk. Messages that are designed to educate and advocate are ALWAYS more favorable and effective than messages designed to threaten, perpetuate fear, and do not advocate any proactive behavior on the part of the public. I hope that after the Ebola Virus Disease hype dies down and the media moves on to their next “if it bleeds it leads” story, all of us reflect on how the spread of ineffective fear messages was so much more far reaching than EVD ever was. It is in the realm of health communication, risk communication, and crisis communication where effective messages can be created, disseminated, and assessed. The containment of Ebola Virus Disease is indeed an entity best addressed by healthcare personnel. The messaging about Ebola Virus Disease is indeed and entity best addressed by communication professionals.


Theodore A. Avtgis, Ph.D.

Professor and Chair

Department of Communication Studies

Tuesday, June 10, 2014

Dr. Rodriguez Spotlight in UTSA's Sombrillo Magazine

The University of Texas San Antonio (UTSA) alum, our own Dr. Dariela Rodriguez, was interviewed by her alma mater's alumni magazine, Sombrillo, in which she talks about Ashland University and the Master of Arts in Heath & Risk Communication. Click here to read the article.

Thursday, May 15, 2014

Dr. Avtgis Presents at ECA

Theodore A. Avtgis, Professor and Chair in the Department of Communication Studies, presented two papers titled "The Impact of Communication Technology on Healthcare Organizations and Patient-Provider Interaction" and "Recent Research Involving Biological Approaches toward Understanding Trait Verbal Aggressiveness 2010-2014" at the annual meeting of the Eastern Communication Association in Providence, RI.

Monday, April 7, 2014

Tending Two Gardens: Cultivating Career and Family

Deleasa Randall-Griffiths, associate professor in the Department of Communication Studies, attended the Central States Communication Association Conference in Minneapolis April 2-5. She presented a paper titled “Tending Two Gardens: Cultivating Career and Family” as part of the panel on “Women and Work: Heightening Women’s Experience of negotiating Multiple identities” sponsored by the Women’s Caucus. She also presented “Home Sweet Academic Home: Witnessing Change over the Decades” as part of the panel “’Home’ on the Academic Range: What Factors Elevate the Chances of an Institutional ‘Fit’?” sponsored by the CSCA First Vice-President. Finally, Dr. Randall-Griffiths presented an activity on self-concept and identity titled “I am….” as part of a Great Ideas for Teaching session sponsored by the G.I.F.T Interest Group.

Monday, September 30, 2013

How Safe is the Medicine in Your House?

Dr. Dan O'Rourke
Associate Professor
Department of Communication Studies 

            Americans are fortunate to have access to some the finest medical professionals and facilities in the world. Combined with government oversight agencies and independent researchers to test medical products for safety, we are afforded a great deal of confidence when we go to the medical cabinets in our homes. A recent story by Pro Publica, a non-profit investigative journalism agency, in cooperation with the National Public Radio program, This American Life, however, warns us that we must be ever vigilant as consumers of over the counter medicines.
            Three years ago in 2010, the Center for Disease Control (CDC) reported that more than 300 people (321) died from acetaminophen toxicity. Acetaminophen is the active drug found in Tylenol, which is one of the reasons this finding was so startling. In 1982, someone tampered with and poisoned bottles of Tylenol in the Chicago area. (,8599,1878063.html) The makers of the product acted decisively and withdrew millions of bottles of the medicine from the shelves at great cost to the product company. Since that time, Tylenol has benefited from the public perception that it is one of the safest products on the market. Advertising campaigns for the medicine echoed this perception and declared that Tylenol was the pain reliever that “hospitals used most.” It was “recommended by pediatricians” and provided “safe, fast, pain relief.” Ironically, this belief may have contributed to the problem.
            The Food and Drug Administration (FDA) has been aware of the potential problem of acetaminophen toxicity for some time. In 1977, an expert panel strongly recommended that a warning be placed on the painkiller that excess use could cause “severe liver damage.” Great Britain, Switzerland, and New Zealand have required that it be sold only by pharmacies or regulated the amount that can be purchased. In America, however, public perception of safety has negated these findings. The FDA asserts that this has created a “special risk” for the product as twenty-five percent of Americans routinely take more pills than prescribed. The FDA sets the maximum recommended daily dose at 4 grams, or eight pills; as few as two extra pills has been reported to cause liver failure. From 2001 to 2010, acetaminophen-related deaths amounted to twice the number of all other over-the counter-pain relievers. This is information that must be communicated to the general public. A careful examination of the potentially fatal consequences of what may be considered simple miscommunication between drug manufacturers, health practioners, and innocent patients is at the heart of this issue. Once again, we see a need for greater consumer awareness and the development of health and risk communication in the medical profession.  


                 With thanks to Dr. Pravin Rodrigues for his ideas and input

Tuesday, September 17, 2013

What is the Future of Voicemail?

Dr. Dariela Rodriguez questions the future of voicemail, a once innovative feature, but now "with newer, and faster, options available such as text messaging, instant message (IM), or even email, why would an individual, much less a business, sill opt to use voicemail (Bradley, 2012)?"

Dr. Rodriguez's blog "Can Voicemail Still Answer the Call?" was featured in the Daily Headlines & Features of, Sept. 9, 2013 edition. Click on title below for full bog.

 Monday, September 09, 2013


Fenwick Technology and Life Sciences IPO Survey Highlights Strongest IPO Market in Years
Gene Marbach At Large
The law firm Fenwick & West recently released its IPO Survey covering the first half of 2013, "Key Metrics for Recent Technology and Life Sciences Initial Public Offering." The IPO survey provides half-yearly reviews of IPOs in the technology and life sciences sectors nationwide and offers a graphical overview of key ...
Can Voicemail Still Answer the Call?
By Dariela Rodriguez, Ph.D.
Voicemail, the personal assistant that everyone could afford, seemed innovative when it first became an option, however it is now on the brink of distinction. In a society that is so uber-connected, with even children carrying around iPhones, this seems like a contradiction, however, it still remains to be seen what the future of voicemail will be in the very near future. As the uses of ...
Communications Professionals Talk Funny
By David P. Kowal, President, Kowal Communications Inc.
Sometimes it's difficult to figure out what communications professionals mean when they talk. Communicating is not as challenging as, say, being an engineer or a file clerk, so some in the business try to make it sound challenging by using the words they think their clients or employers want to hear. Like lawyers, if people understood what we were talking about, they wouldn't pay us as much ...
September Brings New Beginnings: Time to Take Your Personal Inventory
By Adam Barrett, LCSW
Autumn is a few weeks off officially, but September's advent bangs the symbolic gong reminding us that the lazy, hazy days of summer are ending. As resort houses at the beach or mountain lake are closed down, a new season of hard work or study opens up. One need not observe the Jewish new year and ...


Leadership 3.0: How Diana Nyad Defied Life's Challenges: How You Can, Too.
By Leslie Grossman, Vice Chair of the IMPACT Leadership 21 Global Advisory Council, Author of the book "LINK OUT": For the Global Women's Leadership & Collaboration Channel
Her mantra was "find a way". At the age of 64, on September 1, 2013, Diana Nyad became the first person to successfully swim the treacherous Florida Straits ...
IR Apps By The Numbers
For the Mobile IR Channel
For the first time this year, time spent on mobile devices will surpass time spent on desktop and laptop computers, according to an eMarketer estimate. And that doesn't include phone calls. eMarketer's first-of-its kind study says "US adults will spend 43.6% of their overall media time with digital this year, including 19.4% on mobile-compared to 19.2% on laptops and PCs. Time spent with mobile ...
Owned vs Earned Links in Press Releases
For the Digital PR Channel
Google publishes their lists of 'do's and don'ts' in their Webmaster Guidelines. These guidelines get updated as Google fine-tunes their search algorithm. In a recent update of the link scheme rules they included links in press releases. Google now categorizes a press release as an advertisement. This seems to have put PR people into a tizz as to what can and can't be done with press ...
Content We Love: Bullets for Breakfast
For the Agile Engagement Channel
Looking back, mornings at the beginning of the school year always felt hectic and frenetic to me. Always in a rush to get out the door, the priority was to have something in our stomachs by the time that first bell rang to be in class. It's known breakfast is the most important meal of the day. With that in mind, the California Milk Processor Board set out to make sure kids are fed a ...
Fill in the blank: Content is ____ .
For the Agile Engagement Channel
You're creating it. You're curating it. You're publishing, tracking and sharing it. It's playing a central role in your communications strategy. How do you define content? We'd like to hear your take. Fill in the blank "Content is ___" either by leaving a comment on this post, or tweeting with hashtag #ContentIs. [Tweet this!]
NGO Newsjacking is All About Monitoring
For the Critical Now Channel
For many not-for-profits, the public relations strategy is all about looking good on TV.


Content to Conversion: Setting the Stage for Success
Content is your catalyst, creating audience engagement. When content is king, earned media plays a stronger role in driving your organization's success. But don't lose sight of what your content is supposed to achieve! At the start of every campaign you must ask, "What is the action that you want your audience to take next?" Be it views, shares or sales, actions are one of the keys to every ...
LIVE EVENT - Kick Off The Season With Live Video
NIRI San Francisco Event
The first meeting of the 2013-14 season will be held on Thursday, September 12th at 5:30 pm PT, and will focus on Social Media and IR. We're going to demonstrate-- in real-time--a live production of a video earnings call. Video Earnings Calls: a trend or just more work? Find out with your "backstage pass" at a live video earnings production NIRI members will experience first-hand ...
IN-PERSON EVENT - Employing Visual Content for Compelling Storytelling - Chicago
For the Agile Engagement Channel
The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification--a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility ...
Social Media Visionary Brian Solis to Deliver Keynote Address at PRSA 2013 International Conference
PRSA 2013 International Conference
Altimeter Group Principal Analyst Brian Solis, an author and recognized authority on the impact of social media on business and culture, will deliver the principal keynote address at the Public Relations Society of America (PRSA)'s 2013 International Conference, which will take place Oct. 26 -- 29, 2013, at the ...
Welcome to Act 4...Don't Let Digital Scare You -- The Power of Print Integrated
LIVE - A Mr. Magazine™ Event
Change was, is and will continue to be the only constant in the magazine and magazine media world. However, change has evolved from the slow-moving, steam-powered train, to a nuclear-impelled, speed-possessed bullet.The Magazine Innovation center at the University of Mississippi, which I founded ...


Exclusive: Amazon Wants To Offer Its Smartphone for Free. Who Will Follow?
Which technology giant will be the first to offer a free smartphone? Inc. is making a play. In a previously unreported move, the online retailer and Kindle maker is considering introducing its long-planned smartphone for free to consumers, according to people familiar with Amazon's effort.
3 Ways The Automotive Industry Will Change By 2020
Fast Company
Electric vehicles, autonomous cars, vehicle-to-vehicle connectivity--anyone who pays even a little bit of attention to the automotive industry has an inkling of what the future of driving will look like. In a new report, McKinsey & Company outlines how the global auto industry will shift by 2020. Hint: It's a whole lot different than what you might expect.
Yahoo's First Transparency Report: More Gov't Requests Than Google or Facebook
Giga Om
Yahoo has become the latest tech company to publish a "transparency report" to show how often governments around the world ask for information about users. The report shows that in the United States, government agencies made 12,444 data requests from Yahoo during the first half of 2013 covering more than 40,000 individual user accounts.
Greeting Card Industry Wants To Save USPS From Itself, More Rate Hikes
The greeting card industry has a vested interest in the survival of the United States Postal Service. We might use a private first-class mail delivery service to send cards if the USPS cut back on service or disappeared, but probably wouldn't. That's why they, along with the magazine and catalog industries, say that another rate hike isn't the solution.
Red Obsession Documents China's Wine Fervor
China Daily
Napoleon Bonaparte once said: "When the dragon awakes, she will shake the world." Filmmaker Warwick Ross drew inspiration from that quote for his documentary about China's recent and sudden wine fever, particularly of a French terroir.The 76-minute Red Obsession first chronicles the history and character of Bordeaux, France, which is widely considered one of the finest wine-producing regions in the world, and then delves into its relationship with China.
Julian Assange and 'The Fifth Estate:' Wiki Wacky Who?
Time Magazine
With Julian Assange a refugee in the Ecuadorian Embassy in London since June 2012, what's his whistle-blowing website been up to? Well, last year WikiLeaks published the Syria files - more than 2 million emails and papers from Bashar Assad‘s government - and a hundred or so classified files from the U.S. Defense Department revealing its policy on detainees at Guantanamo and elsewhere.
From Myspace's Ashes, Silicon Start-Ups Rise
The New York Times
IT is hardly uncommon for founders and employees of successful companies to cash in their chips and go on to start other successful companies. Perhaps the best-known example is PayPal, the Web payment service whose leaders went on to found and invest in a bunch of other companies - YouTube, LinkedIn, Yelp, Tesla - and to earn the nickname the PayPal mafia.


Vodafone--Largest Dividend Ever Paid
Vodafone Group has owned a 45% stake in Verizon Wireless for over a decade and has seen it dramatically appreciate over that stretch. Last Monday night, the British wireless giant agreed to sell its U.S. holdings to partner Verizon Communications ...
World's Largest Bond Fund Suffers $41B in Withdrawals
CBC News
The world's largest bond fund, PIMCO's Total Return Fund., registered its fourth straight month of heavy cash outflows in August, with $7.7 billion US of withdrawals bringing net withdrawals since April to $41 billion. Invesetors are pulling out of the bond market in anticipation of the winding down of the U.S. Federal Reserve's bond-buying program.
Is This the End of the Era of Mega Marketing Mergers and Acquisitions?
The Drum
Sir Martin Sorrell said something very interesting last week. Actually, he's often saying things, but what he said on 30 August was particularly striking, even for seasoned Sorrell-watchers. Interviewed on business TV channel CNBC, the eminence grise of the ad industry batted away the – rather inevitable, it has to be said – rumours that he was considering making a cheeky (perhaps audacious is a better way of describing it) bid for Dentsu/Aegis (or even Interpublic Group, which is looking ever more vulnerable these days).
Ford CEO May Step Down Earlier Than Expected
Investor Place
Sources tell Reuters that Ford‘s (F) board of directors is growing more comfortable with potential successors to CEO Alan Mulally, who is said to be considering leaving the company to take other high profile positions. A former Boeing (BA) executive, Mulally joined Ford in 2006 when the country's second-ranked automaker was in financial disarray and came close to insolvency. Under his leadership, Ford successfully executed a painful turnaround that restored its finances and sales without the need for a federal bailout.
Owners of Neiman Marcus Said to Be in Talks to Sell Retailer for $6 Billion
The New York Times
Neiman's primary owners, Warburg Pincus and TPG Capital, are said to be in discussions to sell the luxury retailer to a group led by Ares Management and a Canadian pension plan.
Morgan Stanley: Many Of Our Clients Are Preparing For An Imminent Loss Of Central Bank Control
Business Insider
The Federal Reserve is contemplating unwinding its quantitative easing program, which at $85 billion in bond buying per month has constituted the single largest provision of marginal liquidity to global financial markets since this latest iteration of the stimulus program was launched in September 2012. Such a move appears imminent – the consensus in the marketplace is that the first step in tapering back quantitative easing will be announced at the conclusion of the Fed's September 18-19 FOMC policy meeting.


Studios Find Their Best Hope for Offsetting a DVD Decline
When Walt Disney Pictures releases "Iron Man 3" on homevideo Sept. 24, it won't be the first post-theatrical glimpse fans will get of the film after its theatrical run. The movie will be available for high-definition download three weeks earlier on a range of digital platforms from iTunes to Amazon, instead of the typical simultaneous rollout with disc purchase and digital rental/VOD formats. What was once an exception to traditional windowing for movies is steadily becoming the rule.
Why Soup is the New Coffee
Of all the features consumers want in a coffee machine, the ability to make soup probably isn't high on the list. So even though coffee and soup are both hot liquids served in a cup, news this week that soup giant Campbell's was joining up with single-cup brewing king Keurig seemed odd. But given the growing presence of Green Mountain Coffee's GMCR -3.23% Keurig machines in homes, offices, and car dealerships, and rosy forecasts for U.S. soup sales, analysts say this joint effort could be the next hot thing in hot things.
Tourettes Action Email Escapes Firewall with Upside-Down Swear Words
Brand Republic
An expletive-laden email marketing campaign avoids being blocked by firewalls by turning swear words on their head in order to raise awareness of charity Tourettes Action. The ‘F*ck the firewall' campaign seeks to highlight how people with Tourette Syndrome are effectively ‘filtered out' by society.


PR, SEO and Content Marketing – It's All Going in the Same Direction
The Guardian UK
Recent debate surrounding whether Google has killed off the PR agency sparked some very lively debate within the worlds of PR and SEO. As these two disciplines are now more entwined than anyone would care to admit the question really should be 'Has Google killed all PR and SEO agencies?' Recent updates to Google – with some having a significant impact, others less so – seem to be less about link building strategies and more about creating quality content that people want to share.
The Ancient Roots Of Punctuation
The New Yorker
The story of the hashtag begins sometime around the fourteenth century, with the introduction of the Latin abbreviation "lb," for the Roman term libra pondo, or "pound weight." Like many standard abbreviations of that period, "lb" was written with the addition of a horizontal bar, known as a tittle, or tilde (an example is shown above, right, in Johann Conrad Barchusen's "Pyrosophia," from 1698). And though printers commonly cast this barred abbreviation as a single character, it was the rushed pens of scribes that eventually produced the symbol's modern form: hurriedly dashed off again and again, the barred "lb" mutated into the abstract #.


Ideal Media Takes A More Hands-On Approach To Combining Recommended Content With Ads
Here's another startup trying to turn content recommendation into a business: Ideal Media. Similar in concept to Outbrain and Taboola, Ideal Media works with publishers to add a recommended content unit to their pages. Then it makes money by including sponsored content in the mix. You can see an example in the recommended content under this photo on the OneBigPhoto site (there's a screenshot below). Director of Sales Matthew Mosk told me via email that Ideal Media is building customized, native integrations, so the look will change from site to site.
Bold Play by CBS Fortifies Broadcasters
New York Times
Leslie Moonves, the longtime chief executive of CBS, has heard the jokes about CBS being old and out of step because of the age of its audience and because it does not have enormous assets in the cable network world. But in one area, CBS and Mr. Moonves have led to a shake-up in the broadcast world that could be labeled revolutionary: the issue of compensation for retransmission rights. Before almost anyone else in the business, Mr. Moonves effectively pushed for distributors to pay fees to the broadcast channels just as they do to cable networks.


Apple's Worst-Kept Secret: Bigger iPhones in 2014
As Apple gets ready to roll out its next generation iPhone 5 on Tuesday, speculators have already moved on to what the company will do next with its mobile phones. The Wall Street Journal reported that Apple is testing various screen sizes, ranging from 4.8 inches to 6 inches, and KGI analyst Ming-Chi Kuo predicts that Apple will increase the iPhone screen size from 4 inches to 4.5 or 5 inches next year.
Here's Everything We're Expecting at Apple's iPhone Event
ZD Net
In just a few days, we will see for the first time Apple's latest smartphone incarnation. The Cupertino, Calif.-based technology giant sent invites out to select media outlets announcing a Sept. 10 event that will "brighten everyone's day," according to the invite.There have been numerous leaks and reports - rumors and snapshots of various parts and packaging purporting to be of the company's next-generation smartphone, dubbed the iPhone 5S. Also on deck we expect to see a low-cost, budget smartphone, dubbed the iPhone 5C, for emerging markets.


Being Found vs. Being Sought
Seth Godin
The Optics of Marissa Mayer
The Flack
How to Optimize Your GooglePlus Profile -- And Why You Nust
Whats Next Blog
Reg FD: Does $50,000 Get Your Attention?
IR Cafe
How To Turn Your Blog Into A Networking Powerhouse
Heidi Cohen: Actionable Marketing Expert
10 Branded Twitter Accounts that Raise a Laugh
Econsultancy Digital Marketing

This email was sent by:

[~ListUnsubscribe~]Click here[~EndListUnsubscribe~] to unsubscribe or update profile.

To make sure you continue to receive our e-mails in your inbox (not bulk or junk folders),
please add to your address book or safe sender list.